Mademoiselle – TIFF
Art Direction | Visual Communication
Project Overview
During the initial discovery meeting, we gathered critical event details.
Project Overview:
In this case study, we will explore how my art direction successfully crafted a persuasive presentation to promote Mademoiselle Raw Bar + Grill’s TIFF event and secure valuable sponsorship opportunities. The project was initiated through a referral from a client deeply involved in the promotion of the TIFF event.
During the initial discovery meeting, we gathered critical event details, including:
- Special guests
- Theme: “Celebrating Black Excellence”
- Entertainment by local Toronto DJs
- High-end appetizers and entrees
- Venue: One of Toronto’s most acclaimed restaurants
The design process involved several iterations to ensure the presentation perfectly encapsulated the event’s essence and appeal to sponsors. It underwent 4-5 revisions before achieving the final version.
Objective:
To create a compelling presentation that effectively communicated event details, celebrated Black Excellence, and enticed potential sponsors and VIP attendees.
Design Approach:
Our design approach focused on modernity, cleanliness, and the effective use of visuals and typography. Key design elements included:
- High-quality images that showcased the ambiance and offerings of Mademoiselle Raw Bar + Grill.
- Beautiful typography to convey the event’s message and professionalism.
- A clean and visually appealing layout that kept the viewer engaged.
Outcome:
The final presentation was a resounding success. It captured the attention of the promo team, making it a powerful tool to present to potential sponsors and VIP guests. The design not only met but exceeded the client’s expectations, ensuring that the event would be portrayed in the best possible light.
Conclusion:
My collaboration with Mademoiselle Raw Bar + Grill for their TIFF event promotion and sponsorship sales was a testament to the power of effective design. By encapsulating the event’s essence, I created a visually stunning presentation that played a pivotal role in securing sponsorships and promoting the event to VIP guests.
Regrettably, despite the event being meticulously planned, unforeseen challenges arose. With sponsorships secured at the last minute, the event faced an uphill battle. The venue expressed concerns about the potential for low turnout, and it became evident that proceeding would be a substantial risk. Reluctantly, the promoters made the difficult decision to cancel the event just two weeks prior to its scheduled date.
While the event may not have materialized as intended, my design work stands as a testament to my dedication and expertise. It underscores the importance of timely planning and securing sponsorships for any successful event. I remain committed to delivering exceptional design solutions and supporting my clients’ visions, even in the face of unforeseen challenges.
Process
(Freelance: July – August 2022)
Let’s Connect!
Start your creative journey today!
Work
Explore more of my projects.
