Art Direction | Visual Communication | Motion Design | Printing
Stinger Trailers, a company specializing in innovative motorcycle trailers, faced the challenge of adjusting their brand image from targeting an older audience to resonating with a younger, motorcycle and off-roading demographic.
The primary objective of this project was to create visually compelling marketing materials for Stinger Trailers, with a focus on promoting various motorcycle events in Daytona Beach during March Break 2023. The result was a series of successful events, setting the stage for potential future collaborations.
The target audience encompassed a diverse range, including males aged 10-65, females aged 20-65, motorcycle owners, motorcycle enthusiasts, and motorcycle stunt lovers. These individuals shared a passion for adrenaline-filled activities, unique and daring stunts, road safety, and a sense of unity within their community.
Timelines and Milestones:
Commencing in late January 2023, the project faced stringent deadlines, with the goal of promoting the Daytona Beach events scheduled for March Break 2023. All milestones were met, ensuring that print materials were shipped on time, ready for distribution.
This case study will serve as a testament to the successful partnership between Stinger Trailers and my creative art direction talents, highlighting the transformation of their brand and the positive outcomes achieved through our collaboration.
Business Card Design:
After several rounds of revisions and thoughtful consideration, the client ultimately chose a landscape layout for the new business card design. To further elevate the design, I presented them with multiple printing options, and they made the decision to opt for matte black paper, adding an extra touch of sophistication by accentuating the logo with a metallic ink treatment. This choice enhanced the overall aesthetic and made for a memorable business card that perfectly represented the brand.
Met with Tyler Cameron from Stinger Trailers in late January.
He was referred to me by a mutal associate who had used my services in the past.
We outlined the project scope and requirements and settled on an approach.
Conducted extensive market research
Gain insights into industry trends, customer preferences
Reviewed similar events in Daytona during March break.
Stinger provided high-quality images and a the company logo in vector format.
Create Instagram carousel, story and posts to help promote the event.
Updated business card design for owner and other executives joining the trip.
Designs were completed with only a few revisions limiting design time and allowing us to meet a tight timeline.
Print files were sent to the printer.
Printing was approved and the posters and business cards were sent from Markham, ON to Stinger Trailers in Ayr, ON.
Posters and business cards were shipped to Dayton Beach, Florida with the trailers and other company items.
Stinger Trailers utilized the marketing materials I provided to make a huge impact with their online audience. Many comments from Instagram highlighted the approval of Stingers’ new look with some making comments like “sick designs” and “awesome promo guys”.
This project lead to a logo design job with one of the American stunt riders that goes by the name of Lowlife Stunts (@lowlifestunts)