Art Direction | Visual Communication | Motion Design | Printing
Introduction:
Stinger Trailers, a company specializing in innovative motorcycle trailers, faced the challenge of adjusting their brand image from targeting an older audience to resonating with a younger, motorcycle and off-roading demographic.
Project Overview:
The primary objective of this project was to create visually compelling marketing materials for Stinger Trailers, with a focus on promoting various motorcycle events in Daytona Beach during March Break 2023. The result was a series of successful events, setting the stage for potential future collaborations.
Target Audience:
The target audience encompassed a diverse range, including males aged 10-65, females aged 20-65, motorcycle owners, motorcycle enthusiasts, and motorcycle stunt lovers. These individuals shared a passion for adrenaline-filled activities, unique and daring stunts, road safety, and a sense of unity within their community.
Timelines and Milestones:
Commencing in late January 2023, the project faced stringent deadlines, with the goal of promoting the Daytona Beach events scheduled for March Break 2023. All milestones were met, ensuring that print materials were shipped on time, ready for distribution.
Conclusion:
This case study will serve as a testament to the successful partnership between Stinger Trailers and my creative art direction talents, highlighting the transformation of their brand and the positive outcomes achieved through our collaboration.
Business Card Design:
After several rounds of revisions and thoughtful consideration, the client ultimately chose a landscape layout for the new business card design. To further elevate the design, I presented them with multiple printing options, and they made the decision to opt for matte black paper, adding an extra touch of sophistication by accentuating the logo with a metallic ink treatment. This choice enhanced the overall aesthetic and made for a memorable business card that perfectly represented the brand.
(Freelance: Jan – March 2023)
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