AFTER HRS
Art Direction | UX/UI
Market Research
- Conducted extensive market research
- Gain insights into industry trends, customer preferences
- Review competitor offerings (OCS.ca, Legacy Market)
Introduction:
My mission was to craft a state-of-the-art dispensary app, After HRS, that revolutionizes the way patrons access and enjoy cannabis products.
Recognizing the client’s need for anonymity, I conceived a fictitious brand that perfectly encapsulated the essence of cannabis culture.
The app empowers users to effortlessly place orders, request discreet deliveries to their chosen locations, and stay compliant with THC limits outlined by the Cannabis Act.
Project Overview:
After HRS app—an industry game-changer that offers convenient ordering, THC monitoring, and a personalized cannabis shopping experience.
In response to evolving consumer demands and regulatory dynamics, I undertook a visionary project to design an innovative cannabis dispensary app for a high-profile dispensary.
Project Goals:
Market Research:
- Conducted extensive market research
- Gain insights into industry trends, customer preferences
- Review competitor offerings (OCS.ca, Legacy Market)
Application Design (UX/UI):
- Design a visually appealing shopping experience
- Incorporat colour palette, typography, and imagery
- Review with client
Solutions:
Strategic Splash Screen:
The app’s visually captivating splash screen doubles as an advertising canvas, providing opportunities for partnerships and promotional content.
Tailored Shopping Experience:
Patrons can set THC potency ranges and preferred strain types, streamlining browsing and enabling focused product exploration.
Monitor THC Limits/Purchase:
An intuitive THC monitoring system ensures compliance with legal sales limits, enhancing responsible consumption.
Comprehensive User Profiles:
Users can effortlessly review past orders, create personalized profiles, and contribute valuable product reviews.
Skills:
- UX/UI
- User Research
- Market Trends
- Typography
- Page Layout
- Graphic Design
Conclusion:
Seamlessly merging design aesthetics with functionality, the app caters to a diverse array of user personas while positioning our client to lead in a potentially open market.
Through strategic collaboration, informed design strategies, and visionary art direction, I have once again demonstrated my commitment to delivering innovative solutions that resonate with evolving consumer needs.
This project stands as a testament to my creative prowess and our capacity to navigate intricate landscapes while achieving transformative outcomes.
Process
(Freelance: July – August 2023)
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