Midori-Bio Inc.
Art Direction | Visual Communication | Investor Presentation
Understand
Meet with the client. Determine the target audience.
Introduction:
My creative direction and marketing initiatives contributed significantly to enhancing brand recognition, driving sales growth, and establishing Midori-Bio as an industry leader in sustainable materials.
- Conceptualized stunning marketing materials, contributing to a 25% increase in client engagement.
- Conducted market research to identify consumer trends and pain points, driving a 68% sales increase in 2022.
- Led design projects with strict adherence to brand guidelines, ensuring consistent brand identity.
- Utilized industry standard programs to gain a 90% concept approval rating and reduced revisions by 66%.
Challenges:
- Introducing innovative biodegradable plastic technology.
- Educating consumers and industries about product benefits.
- Establishing a strong brand presence.
- Creating a comprehensive marketing strategy.
- Highlighting product efficacy and environmental impact.
Market Research & Sales Growth:
I led market research initiatives that fueled an impressive 68% increase in sales from 2021 to 2022. The insights gleaned from these efforts were instrumental in shaping strategic decisions and projecting a substantial sales growth of 158% through 2024. By identifying market trends, consumer preferences, and industry needs, I ensured Midori-Bio’s products were strategically positioned.
Outcome:
As Senior Art Director at Midori-Bio Inc., my creative direction and strategic marketing initiatives played a pivotal role in driving remarkable sales growth, expanding the client base, and solidifying the brand’s presence in the market.
By effectively communicating the advantages of Midori’s biodegradable additive and fostering seamless collaboration with diverse teams, I significantly contributed to Midori-Bio’s reputation as an industry leader in sustainable materials. My accomplishments reflect my dedication to innovation, sustainability, and excellence within the realm of art direction and marketing.
- Led design process for projects, ensuring alignment with brand guidelines and achieving client objectives.
- Conceptualized and created visually appealing materials, resulting in a 25% increase in client engagement and positive feedback.
- Utilized industry standard programs to gain a 90% concept approval rating and reduced revisions by 66%.
Collaborating with Global CPG Giants:
Midori-Bio collaborates with some of the world’s largest and well-established brands, each with sizable teams managing their daily operations. My role involved working closely with these brands and their teams to create compelling marketing materials. These materials aimed to educate consumers about the sustainable initiatives these companies were implementing to reduce plastic waste in landfills and marine environments. The images below highlight the successful collaborations I had with these major global brands during my time at Midori-Bio Inc.
Motion Design:
In this animated video, Midori-Bio wanted to send a messge about plastic waste and how their product is helping to save the planet. They also wanted the message to resonate with their client. Motion design allows companies to stand out and deliver powerful messages that aren’t possible with static images.
Conceptualization and Presentation Excellence:
My ability to distill intricate product data into visually engaging concepts yielded a high concept approval rate of 90%. My confident presentation design skills, both internally and externally, showcased a deep understanding of the product’s benefits, instilling trust and confidence in clients and stakeholders.
Educational Graphics:
These images were designed to demonstrate the process and advantages of integrating Midori-Bio into plastic packaging and other consumer packaged goods (CPGs):
- An image depicting a plastic extruder, with Midori-Bio pellets introduced alongside standard plastic pellets.
- An image symbolizing active microbes and enzymes breaking down plastic waste.
- An image portraying a pile of soil to signify what remains after the biodegradation process.
Process
(Freelance: April 2022 – Present)
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