UX/UI | Website Design
Introduction:
This case study outlines the goal, process, challenges, and solutions involved in this project. The redesigned Mixcloud website aims to offer an immersive and engaging experience for music promoters, creators, and listeners. Under my art directions, I implemented advanced technologies, combined with the enhanced visual and social features, that will contribute to increased user retention, attraction of new users, and a higher conversion rate of free users into loyal, paid subscribers.
Project Goal:
To redesign the Mixcloud platform using modern design principles and advanced website technologies while retaining the company’s original branding and colors. Enhance the user experience for music promoters, creators, and listeners. Create a seamless hub for music promotion, networking, and immersive music exploration.
Challenges:
Balancing complexity and simplicity: Incorporating advanced technologies while maintaining a simple and intuitive user interface.
Personalization without Intrusion: Providing personalized recommendations without compromising user privacy and data security.
Seamless Migration: Ensuring a smooth transition for existing users during the website’s redesign and updates.
Objectives:
Elevate Music Promotion: Design a user-friendly interface that empowers music promoters to effortlessly upload, showcase, and share their content with the target audience.
Seamless Networking: Create intuitive features that enable users to connect, collaborate, and network with like-minded music enthusiasts and industry professionals.
Immersive Music Discovery: Implement advanced search and recommendation algorithms to enhance the music listening experience, providing personalized music discovery for users.
Robust Performance: Utilize cutting-edge website technologies to ensure maximum uptime, fast loading times, and smooth interactions, even during peak traffic periods.
Demonstrated Skills:
Methodology:
User Research: Conduct in-depth interviews and surveys with music promoters, creators, and listeners to understand their pain points and requirements. Develop user personas to guide the redesign process from the perspective of each target group.
UI Redesign: Create design concepts that prioritize music promotion, networking, and listening experiences. Utilize modern design principles to achieve a clean, intuitive, and visually appealing interface.
Seamless Navigation: Simplify navigation pathways, making it easier for users to access various features and explore content effortlessly.
Personalized Recommendations: Integrate AI-driven algorithms to offer personalized music recommendations and playlists based on user preferences and listening history.
Accessibility Considerations: Ensure that the redesigned platform adheres to accessibility standards, making it inclusive and usable for all users.
Homepage - Before:
The homepage featured an assortment of diverse rectangular shapes, accompanied by multiple Calls to Action (CTAs) and a menu bar that was quite crowded.
The hero section’s videos led users to believe they were accessing a live streaming service akin to Twitch.
However, the recommended artists section displayed minimal changes, with a limited variety of artists. This lack of diversity provided little motivation for users to return for repeated visits.
Homepage - After:
Rectangular shapes have been completely removed, and the number of CTAs has been significantly reduced. The main menu links have been moved to a sleek burger-style pop-out.
In addition, a robust music player has been introduced, equipped with features such as liking, sharing, replaying, commenting, and playlist creation. These enhancements aim to elevate social engagement among users.
Artist/Profile Page - Before:
The primary concern revolved around the banner being truncated due to the presence of the floating profile picture on the left side.
My intention was to tackle the surplus white space and address certain alignment inconsistencies prevalent in this layout.
Artist/Profile Page - After:
The artist/user details have been relocated to the top, accompanied by a prominent “Follow” button and social media links.
Moreover, the artist/user page has undergone a transformation, featuring an expansive full-width banner that commands more screen real estate. This enhancement empowers artists to exhibit their creativity through their pages.
Music/Mix Page - Before:
In the grand scheme, the mix page stands as the central hub where users invest a substantial amount of their time. Consequently, its design should incorporate components that continuously captivate users whenever they interact with the screen.
Initially, the page exhibited unnecessary whitespace that could be better utilized to enhance the user experience.
Music/Mix Page - After:
A vibrant and animated sound wave has been seamlessly integrated, featuring visual elements that adjust according to the album artwork. This innovative approach ensures a distinct experience for each upload.
Furthermore, heightened emphasis has been given to the album artwork, with a substantial image overlaying the dynamic sound wave.
To enhance user experience, a media player has been strategically positioned at the page’s bottom. This player facilitates uninterrupted music playback while users navigate the site. Additionally, the media player encompasses a range of features, including social media sharing, likes, comments, replay, playlist creation, and comprehensive music and volume controls.
Conclusion:
The revamped Mixcloud website is strategically crafted to provide an immersive and captivating experience for a diverse user base, including music promoters, creators, and listeners. By leveraging cutting-edge technologies and augmenting visual and social features, the redesign is poised to achieve several pivotal objectives:
In essence, the redesigned Mixcloud website is strategically poised to elevate the platform’s overall performance and user engagement, ensuring it remains a prominent player in the world of music streaming and promotion.
(February 2023 – April 2023)
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