Movebe Inc.

Art Direction | Visual Communication | Branding | Website Design | Investor & Marketing Presentations

Introduction:

In the ever-evolving landscape of customer engagement and loyalty, MoveBe Inc. emerged as a trailblazing solution that sought to redefine how merchants connect with their customers. Founded in 2016, MoveBe’s innovative approach aimed to consolidate various marketing features into a single, user-friendly app. Faced with the challenges of a post-app boom era and the complexity of integrating diverse functionalities, MoveBe turned to my creative art direction expertise to reshape its brand identity and visual communication strategy.

Project Details:

Our journey with MoveBe began by crafting a brand identity that resonated with its mission to bridge the gap between merchants and consumers. This encompassed the design of a captivating logo, a comprehensive style guide, and collateral such as stationary and business cards. In tandem, we conceptualized unique icons that visually represented the app’s features, making it easily navigable for users. Our collaboration extended to crafting impactful marketing materials, including eye-catching flyers and trade show assets that positioned MoveBe as an industry frontrunner.

As part of our comprehensive approach, we also developed compelling investment decks that showcased MoveBe’s value proposition to potential investors. These decks not only communicated the app’s multifaceted functionalities but also highlighted its potential to disrupt the market. The website design further served as a digital gateway, offering visitors a seamless introduction to MoveBe’s innovative ecosystem.

Tasks:

Art Direction
Visual Communication
Branding
Website Design

Outcome:

Our strategic rebranding and creative direction proved pivotal in MoveBe’s journey towards success. In the face of a challenging funding landscape and the intricacies of a sophisticated app ecosystem, our collaborative efforts garnered remarkable results. The revitalized branding enabled MoveBe to secure a substantial $3 million in funding, reaffirming its value proposition to investors and stakeholders. Furthermore, the refreshed identity positioned MoveBe as a standout presence at trade shows, attracting attention and curiosity from industry peers.

The ripple effects of our creative collaboration extended beyond aesthetics. MoveBe’s enhanced market positioning attracted influential executives to join the company’s ranks, infusing fresh perspectives and expertise into its leadership. Today, MoveBe stands proudly as an integral facet under the Locomobi umbrella of features, a testament to its evolution from an ambitious idea to a market-disrupting reality.

In conclusion, our partnership with MoveBe exemplifies the transformative power of strategic art direction and creative branding in reshaping a brand’s trajectory. Through a holistic approach encompassing branding, visual communication, and web design, we propelled MoveBe to secure funding, command attention, and cement its legacy as a driving force in modern customer engagement.