Ready for a Disruptive Visual Experience?
Project Title:
Ganja Glam: A Multi-Platform Lifestyle & Sub-Culture Ecosystem
Project Summary:
Developing a comprehensive brand architecture that bridges high-end streetwear, experiential events, and an independent record label, all unified under a cohesive visual identity rooted in cannabis and music sub-cultures.
Role:
- Creative Director
- Lead Art Director
Deliverables:
- Brand Identity & Visual Language
- Product & Packaging Design
- Marketing & Sales Collateral
- Digital & Web Assets
- Experiential Design
Brand Architecture & Sub-Identity Systems
The Lookbook: Premium Cotton & Sub-Culture Imagery
To elevate Ganja Glam from standard event merch to a legitimate high-end streetwear contender, I prioritized tactile quality as a core brand pillar. Heavily influenced by the success and production standards of labels like Supreme, I moved the brand toward a ‘Luxury Grit’ aesthetic.
Web Design (UX/UI)
Experiential Design: Bridging the gap between brand sponsors and consumers through interactive gamification and live-event art direction.
The Experiential “Lake N’ Bake”
Experiential Design: Bridging the gap between brand sponsors and consumers through interactive gamification and live-event art direction.
The Experiential “Skankin’ Bass”
Experiential Design: Bridging the gap between brand sponsors and consumers through interactive gamification and live-event art direction.
Freshly Pressed Dubs
Sub-Culture Branding: Fusing graffiti aesthetics with cannabis-culture iconography to define the visual voice for Toronto’s premier DnB record label.
Featured Work
