Given the industry’s intricacies, hiring an agency with expertise in cannabis marketing can be a game-changer. These agencies bring a wealth of experience, ensuring that branding and advertising efforts hit the mark.
Case Study: Success Stories in Cannabis Marketing
I’ve worked with many cannabis companies over my 15-year career including the Toronto Global Marijuana March (2008-2026), The Karma Cup (2014), Kronic Relief Jamaica Ltd. (2016-2023), and Kronic Relief Inc (2018-2023). Their success stories underscore the importance of specialized marketing in this domain. Understanding cannabis culture has evolved from what we knew 10 years ago to what it is now. With the accessibility and growing acceptance of legal cannabis, there is now a need for marketing teams to expand buyer personas and use targeted messaging that address the consumer needs.
Here are some case studies where I was responsible for executing branding and marketing strategies for cannabis businesses.