Project Title:

Penn Racquet Sports: Sustainability Launch at BNP Paribas Open

Project Summary:

Providing the Art Direction and motion strategy for Penn’s 2024 sustainability debut, translating complex bio-remediation technology into a high-impact, consumer-facing narrative for one of tennis’s biggest stages.

Role:

Lead Art Director
Motion Designer

Deliverables:

Environmental Graphics
Motion Design for Booth Kiosks
Poster Design
Visual Communication Strategy.

Environmental Graphics

To bridge the gap between legacy sports performance and biotech innovation, I developed a series of high-contrast posters and motion assets. The visual system uses bold typography and vibrant, organic shapes to make sustainability data accessible and engaging for tournament attendees.