Project Title:

Locomobi: Scaling the Smart City Ecosystem

Project Summary:

led a comprehensive brand evolution that successfully repositioned the smart city technology company from a traditional hardware manufacturer to a forward-looking, global connected ecosystem leader. Over a three-year freelance tenure, I developed a unified, tech-forward visual identity and scaled consistent brand architecture across diverse sectors, including high-impact environmental graphics for North American trade shows, updated digital properties, and highly structured investor collateral. By transforming complex, patent-pending enterprise hardware and cloud software offerings into a clear and visually compelling narrative focused on sustainability and connectivity, these strategic design assets were instrumental in helping the organization secure 10 million dollars USD in investor funding and expand its footprint to over 200 locations across North America.

Role:

Brand Designer
Art Director
Investor Relations

Deliverables:

Updated Brand Identity
Investor Collateral
B2B/B2C Sales Suite
Update Online Presence

Challenge:

LocoMobi required a visual identity that could unify a diverse range of hardware and software solutions: including parking, tolling, and transit. The challenge was to move the brand away from a “hardware manufacturer” feel and toward a “Connected Smart City” narrative that would resonate with high level municipal stakeholders and global investors.

The Strategy:

I focused on creating a visual language that emphasized synergy and connectivity. The strategy involved streamlining complex technical information into digestible, high-impact investor collateral and large-format environmental graphics for trade shows.

The Impact:

Investment Success: The redesigned brand assets and investor collateral were instrumental in securing 10 million dollars USD in funding.
Market Expansion: Supported the brand’s growth into over 200 locations across North America.
Brand Authority: Successfully established LocoMobi as a primary competitor in the Smart City and threat management sectors.

Visual Identity & Branding

Refined the core identity to feel more modern and tech-forward. By updating the logo and expanding the brand assets, we positioned LocoMobi as a sustainable, smart city tech leader.

BeforeAfter

Style Guide

Refined the core identity to feel more modern and tech-forward. By updating the logo and expanding the brand assets, we positioned LocoMobi as a sustainable, smart city tech leader.