Kronic Relief Inc.
My contributions to this project include Branding, Website & Presentation Design, Visual Communication, Marketing Strategy, Copywriting, and Investor Materials.
Dispensary Marketing Plan:
As Marketing Director, the focus was on designing consistent and visually appealing marketing materials, including websites, graphics, illustrations, and infographics, to bolster brand identity and exceed campaign objectives. By adopting innovative branding initiatives, building strong industry relationships, and leveraging compelling storytelling, Kronic Relief Inc. successfully established a strong market presence and secured significant funding to support its growth trajectory.
Social Media:
Unless your business is a massive global brand with the financial resources to advertise in movies, television commercials, or digital out-of-home (DOOH) installations, it’s highly probable that your primary marketing arena is social media.
My strategy for social media was straightforward. I aimed to guarantee that every story or post adhered to our branding guidelines. These posts were meticulously crafted to serve as attention-grabbing scroll-stoppers, resonating with our target audience and consequently boosting follower engagement while attracting new followers.
Trading Cards:
Old school style trading cards were created to support new product launches. Occasionally, KR will drop a limited edition, plastic card with unique printing features. Due to the restrictions in cannabis marketing regulations in Canada, trading cards cannot be added to products so each trading card must be distributed at dispensary and event partners.
Key Role in Fundraising Success:
Persuasive presentations effectively communicated the vision to investors, contributing to securing over $7.5M during the Seed and Series A round of funding, which supported the company’s growth.
