Project Title:

Krazy Wata: Brand System Build

Project Summary:

A full-scope Art Direction and Branding mandate, partnering with the founder to translate a dynamic conceptual vision into a multi-platform brand system.

Role:

Lead Art Director
Creative Partner

Deliverables:

Branding
Packaging
Website Design
Motion Graphics

The Challenge:

The goal was to disrupt the premium bottled water category by moving away from traditional blue and white tropes. The brand needed to translate a client brief centered on raw energy and fluid motion into a sophisticated, modern identity that could compete in a high end lifestyle market.

The Strategy & Process:

Transparency as Design: The core concept centered on “invisible branding.” By utilizing a transparent bottle and label, the product’s clarity became a primary design element.
High-Contrast Minimalism: Developed a monochrome, high-contrast visual language that allowed the brand name and logo to pop against the liquid.
Tactile Quality: Focused on the physical interaction with the product, selecting label materials and bottle shapes that reinforced the premium price point.

The Impact:

Capital Secured: The brand identity and prototype designs were instrumental in supporting a 150,000 dollar seed funding round.
Market Positioning: Successfully established a unique “lifestyle” brand positioning that moved away from traditional commodity water marketing.
Scalability: Created a design system that allowed for easy extension into future flavored or carbonated product lines.

Logo Design

Inspired by the client’s brief for a high energy, refreshing mark, I developed an identity that balances dynamic motion with premium hydration. The result is a bold departure from the commodity water market. It offers a modern look that is distinctly different from the competition while maintaining a strong shelf presence.

Mood Boards

Web Design

Responsive WordPress design and development using a custom page builder. Search Engine Optimized and full integration with Google Analytics and Search Console. Built to include WooCommerce shopping cart functionality.

AdBrandon - Krazy Wata Web Design Layouts

Execution & Technical Details:

Label Engineering: Designed clear substrate labels with opaque white ink layers to ensure legibility and contrast against the water.
Visual Identity: Created a custom logotype and brand mark designed for high-impact visibility on shelf.
Production Management: Sourced and vetted bottle manufacturers and label printers to ensure the final physical product matched the digital vision.