Krazy Wata
My contributions to this project include Brand Strategy, Website Design, Visual Communication, Presentation Design, and Packaging Design.
Logo Design:
After an in-depth discussion with the client to gain a thorough understanding of their business, we embarked on the logo design process. The client came to the table with a clear vision—a concept for the Krazy Wata logo that seamlessly integrated a tornado and the dynamic motion of splashing water, reminiscent of someone emerging from water.
During the description of this vision, the client drew parallels to the Warner Bros.™ character, the Tazmanian Devil, well-known for its whirlwind spins and flailing arms. Drawing inspiration from this iconic character, the client aspired for the logo to capture a similar sense of energetic motion, with water droplets emanating from the tornado.
The final outcome was a remarkably friendly logo that perfectly encapsulated the client’s vision. The client was elated with the result, and it became a defining symbol for their brand.
